Developed a Shopify storefront for Zarmina Khan, presenting clothing, jewellery, and seasonal collections through an elegant, image-led layout that reflects the brand’s focus on timeless style and craftsmanship.
Project Details
Project Overview:
Zarmina Khan is a fashion label centred on classic silhouettes, fabric, and craftsmanship. I developed its Shopify storefront to bring the brand’s collections and story into a cohesive shopping experience.
The website uses restrained typography, neutral backgrounds, generous spacing, and large fashion photography to give each collection room to stand out.
Storefront & Collection Presentation:
The homepage organises the catalogue into distinct sections, including Winter Edit, Formal/Wedding Wear, Kaftans, Basic Woman, Dildar menswear, Zewar jewellery, and Summer Edit.
Collection sections display product imagery, names, prices, and links to explore the wider range. A prominent hero banner introduces the brand, while a dedicated Sari Collection feature adds an editorial element to the shopping experience.
Brand Storytelling:
Alongside product discovery, the storefront includes a designer story section titled “A promise, kept.” Its image-and-text layout introduces the founder’s journey and the values behind the label, connecting the collections with the person and craftsmanship behind them.
The page also includes a community signup and a footer with brand information, appointment details, shopping links, and social channels.
Key Contributions
- Shopify storefront development and theme customisation.
- Homepage layout for seasonal and category-based collections.
- Consistent product cards and collection browsing sections.
- Designer story section combining imagery and editorial content.
- Promotional layouts for featured collections.
- Header, navigation, newsletter, and footer styling.
Outcome:
The storefront brings Zarmina Khan’s product range and brand story together, giving customers a clear way to explore collections within a consistent visual identity.